Grille Badge Fell Off!

The Alltrack badge on my front grille fell off. The black plastic frame is still on the grille (I think it's integral), it's just the actual silver lettering piece that came off. There's no clips or plastic pins, but there are shallow alignment nubs. Anyway, I was going to use adhesive to reattach, but it looks like there was double-sided tape?

Does anyone know for sure? If it's tape, what is the right product?

Thanks.